The market has valued Pinterest shares more cheaply than those of some younger social media platforms such as Snap Inc (SNAP.N) but higher than more mature companies such as Twitter Inc (TWTR.N), according to Refinitiv Eikon valuation metrics. It has said it expects revenue growth mainly through deeper engagement with existing users rather than signing up new ones. It also saw a huge spike in users looking for crafts and DIY project ideas, as lockdown curbs kept people at home.Īs lockdowns eased, Pinterest has warned about slowing user growth, especially in the United States, its largest market. Pinterest was valued at about $13 billion when it went public in 2019. Its shares have risen about 36% in the last 12 months, giving it a market capitalization of nearly $320 billion. The payments behemoth was among the big winners of the COVID-19 pandemic, as more people used its services to shop online and pay bills to avoid stepping out. "(The) combination would be a significant positive for PayPal's ongoing monetization initiatives on both sides of its merchant and consumer platforms, especially if Pinterest's social commerce platform gets integrated with Honey's AI into PayPal's destination app," Wedbush analysts wrote in a note.
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